Continuing our deep dive into the e-commerce industry, we want to share a few more benchmarks that impact and indicate business growth.

Google Ads Benchmarks

Google ads is an advertising service that helps companies advertise to target audiences while they search for solutions and content. Take these percentiles as base numbers to track your CTRs.

Google Ads Benchmarks by Network

*Cost per click may vary based on what you sell or by industry. These are averages.

Source: https://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks

Google Ads Average Clickthrough Rates by Percentile

*The 90th percentile has the highest CTRs and a low pay-per-click rate on their Google Ads.

Source: http://www.wordstream.com/blog/ws/2016/09/20/adwords-ad-data

Average Google Ads Benchmarks for E-commerce

*The cost of driving consumer action can be high so make sure you create a tailored path to conversion.

Source: http://www.wordstream.com/blog/ws/2016/02/29/google-adwords-industry-benchmarks

Average Google Shopping Benchmarks

Google shopping is an online search service that compares the products of all the listed retailers in a visually appealing manner when a user searches for specific phrases and keywords.

Google Shopping Revenue Share by Device

Source: https://discover.getsidecar.com/2018-google-shopping-benchmarks-findings/

Google Shopping Performance by Vertical

Source: https://discover.getsidecar.com/2018-google-shopping-benchmarks-findings/

Average Google Shopping Benchmarks by Device

Source: https://discover.getsidecar.com/2018-google-shopping-benchmarks-findings/

YouTube Advertising Benchmarks (Average)

With over 2 billion users globally, YouTube has become a preferred channel for businesses to advertise on.

Facebook Advertising Benchmarks (Average)

Facebook is still one of the biggest platforms for businesses to reach target audiences through. It offers a variety of ad formats, but the competition for consumer attention continues to increase.

Source: http://www.wordstream.com/blog/ws/2017/02/28/facebook-advertising-benchmarks

Email Marketing Benchmarks

Emails have been used by e-commerce businesses for a variety of purposes, including running promotions, sending transactional messages, and keeping customers engaged. But with competition increasing, the benchmarks for email are changing.

Source: https://mailchimp.com/resources/research/email-marketing-benchmarks/

Email Benchmarks for Campaigns by Vertical

Source: https://www.klaviyo.com/blog/ecommerce-benchmarks-2020-email-marketing

Email Benchmarks for Automated Campaigns by Vertical

Source: https://www.klaviyo.com/blog/ecommerce-benchmarks-2020-email-marketing

Average Revenue Per Email Recipient

Source: https://www.klaviyo.com/marketing-resources/ecommerce-benchmarks

Conclusion

Always remember that e-commerce benchmarks for marketing and advertising campaigns will constantly change. While there’s no set number that you should treat as the absolute best or the worst, current benchmarks can be used to compare and to identify areas for improvement and opportunities in your growth strategy.

The only way to stay ahead in online advertising is to monitor the performance of your campaigns as closely as possible and continuously optimize to minimize shortcomings and maximize returns.

Read Part One of this article

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