Why Is This Webinar Important?

Customer journeys are essential to online growth. They guide marketing teams and help them understand what to build and how to operate. However, small differences in how marketing teams attempt to understand customer journeys could produce vastly different results – and this was in a pre-pandemic time. Today, we have entered a new stage in the evolution of e-commerce and digital marketing and the different approaches to understanding customer journeys will be more important than ever to business performance.

Google Analytics is an application that many marketing and e-commerce teams use to develop approaches to understanding customer journeys, with the aim of growing and scaling online. However, there are a few best kept secrets when it comes to using Google Analytics to hack growth, especially during a crisis like COVID-19.

What You Will Learn:

• How to develop and execute a NEW growth model that includes top, mid and bottom funnel strategies.
• Techniques that will help track customer journeys via Google Analytics more efficiently.
• Different approaches to understanding customer journeys via Google Analytics and translating those journeys into insights and recommendations for ad campaigns.
• How to uncover product insights using simple steps that can be executed using Google Analytics.
• How to measure channel influence effectively and efficiently.

Meet the Speakers

Dinesh is a Co-Founder of Alavi.ai. He has worked with many organizations around the world to help them understand and embrace factors affecting digital transformation, innovation, consumerism and digital lifestyles. He has 20+ years of experience in the IT Infrastructure/Security, Digital Strategy, Data Analytics and persuasive design industries across Australia, the US, Canada, the UK, Pakistan and Sri Lanka. He is an active participant in the digital marketing community and a web analytics advocate, who speaks at a variety of marketing workshops and conferences. Dinesh is also a lecturer at leading universities and professional institutions and is currently reading for a doctorate in Business with a research focus on Digital Optimization.

Niroshan is the Head of Product and Analytics at Alavi.ai. He is best known for his expertise in web/mobile analytics and measurement capabilities and has managed the online campaigns for top gobal brands including Google. He holds a Product Management Certification from the Product School, a global leader in Product Management training, earned a Master of Business Administration degree from the University of Peradeniya in Sri Lanka, and is also an Electronics Engineering graduate from the University of Peradeniya in Sri Lanka.

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